VETS FUR PETS
A high-growth SEO and PPC campaign that transformed a respected veterinary clinic into one of the most visible pet care brands in Dubai.
The client
Vets Fur Pets is a multi-location veterinary clinic based in Dubai, UAE, with branches in Al Barsha 3 and Al Barari.
The clinic offers a full range of pet care services including consultations, surgery, dental care, diagnostics, grooming, boarding, emergency care and pet relocation services.
Despite operating in one of the fastest-growing pet care markets in the Middle East, their digital presence was significantly underperforming compared to their reputation and facilities.
The goals
The primary objective was to increase online visibility and drive measurable growth in bookings and enquiries.
Our targets included:
- Growing organic traffic from 820 to 4,000+ monthly sessions
- Ranking on Page 1 for 100+ commercial keywords
- Increasing appointment bookings by 200%+
- Dominating Google Maps visibility in key Dubai locations
- Increasing overall enquiries (calls, WhatsApp, forms) by 300%+
The SEO strategy
Technical & On-Page Optimisation
We resolved 180+ technical issues, improved mobile load speed from 6.2s to 2.4s, implemented structured data, rebuilt metadata across 50+ pages, and expanded thin content into fully optimised service pages (800–1,500 words each).
Within 3 months:
Content & Local SEO
We launched a high-volume content strategy (8–10 SEO articles per month), targeting commercial, location-based and informational keywords specific to Dubai.
Simultaneously, we optimised both Google Business Profiles, implemented a structured review acquisition strategy, and built 45+ consistent local citations.
Results by Month 8:
- 4,620 monthly organic sessions
- 98 Page 1 rankings
- 380% increase in Google Maps impressions
- 186 Google reviews (up from 23)
Authority & Link Building
We secured 60+ high-quality backlinks from UAE publications, pet industry blogs and regional directories.
Domain Authority increased from 12 to 31, with referring domains quadrupling.
By Month 12:
- 147 Page 1 keywords
- 38 Top 3 rankings
- #1 rankings for multiple high-intent service terms
The PPC strategy
Running alongside SEO, we launched a strategic Google Ads campaign targeting high-intent searches such as:
- “vet clinic Dubai”
- “emergency vet Dubai”
- “pet grooming Dubai”
Campaign types included Search, Local Service Ads, Performance Max and remarketing.
Key outcomes:
- Average Cost Per Lead: AED 28
- ROAS: 6.4x
- 7.8% average CTR
- PPC generated 34% of total bookings in the first 6 months
As organic traffic scaled, reliance on paid traffic reduced while overall lead volume continued to grow.
The result
Within 12 months of implementing the digital strategy:
- +683% increase in organic traffic
- +412% increase in online appointment bookings
- +738% increase in total enquiries
- +520% increase in Google Maps visibility
- Page 1 keywords increased from 11 to 147
- Website conversion rate improved from 2.1% to 6.8%
The clinic moved from limited online visibility to becoming one of the most discoverable veterinary brands in Dubai.
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