Content Marketing For Professional Service Firms

Our strategy-led Content Marketing services provide your business with original, expertly written and thoroughly researched content in the form of blogs, articles, content hubs, infographics, pillar pages, webinars and more.

With both your users and search engines in mind, we create engaging and accessible top-of-the-funnel content to help your brand capture a wider audience, leading to a larger pool of potential clients.

We never create content for the sake of it. Our content campaigns are researched and data-driven, designed to help your business, your clients and achieve KPIs set by you.

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Search Engines Love Websites With Clear, Expert, Regularly Updated Content

Keep ahead of competitors and grow your business with quality content for your niche

Content marketing is the easiest and fastest way to keep your site ahead of the competition, while providing real value to your clients by answering their questions and providing clearly written and presented information.

Our content marketing campaigns follow a tried and tested process –

Research. Create. Promote

Research

Instead of jumping in blind, our digital strategists lead content campaigns with keyword research, an audit of your existing content and a thorough competitor analysis. You will then be presented with a content strategy backed by data.

Create

Once the strategy is signed off, our expert content writers and developers will create the required content. Every piece of content we created is edited and proofed by an expert in your niche, guaranteeing quality and consistency.

Promote

Finally, we make sure your content is seen through SEO optimisation and promotion on social media channels and, when appropriate, outreach and social media advertising.

We create exceptional content which will be loved by both your clients and search engines.

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The benefits of content marketing go far beyond SEO.

Reach new audiences by capturing organic search traffic
Provide real value to your clients with informative articles
Content can be used for social media and email marketing campaigns
High-quality original content can be ‘gated’ to capture email data
Use content as an asset for Google advertising campaigns
Evergreen performance – the majority of content creates will attract traffic and leads years after publication

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Our Content Marketing services include:

Competitor Analysis

We love knowing what we have to beat… and meeting the challenge!

Keyword and Audience Research

We identify the content your potential clients want to read – we will bring you a brace of ideas designed to fit your KPIs

Content Plans

We will regularly produce detailed plans covering three or six months worth of content activity for you to review, approve and then let us create as you grow your client base!

Professionally Written, Proofed and Edited Copy

Our team includes professional copywriters and editors with decades of experience and a knowledge of how people read when they are online

Infographics

Sometimes it is better to represent content or original data visually – infographics are also fantastic assets for link building campaigns

Promotion

Gone are the days of ‘build it and they will come’ – our large content campaigns are also promoted through digital PR, social media and even paid campaigns dependent on budget

Tracking and Reporting

Our regular reporting will track important content performance indicators like shares, traffic, links, views on social media, ranking and conversions

Explore Our Digital Marketing Services –

Content marketing is the strategy behind the content you create for online promotion – all content you create needs to be unified behind a targeted strategy to help any content you create perform brilliantly. It is very important as an organic method to generate leads online.

Copywriting is a huge element to content marketing, but content marketing itself takes into account research, strategy and promotion, whereas copywriting covers just one part of the content marketing mix – content creation.

SEO is the term given to a mixture of activities which covers the on-page, off-page, local and technical performance of your website. Content marketing is a marketing method which takes into account many elements of SEO, such as content hosted by your website may be part of an on-page SEO campaign, or a piece of original content is created with the aim to attract links of off-page SEO. Content marketing and SEO do have crossover, but are listed as separate methods as SEO covers a wide range of tactics.

There are many ways content marketing can be used to generate leads. One of the most popular methods is to create a piece of original content so useful for your clients that it can be ‘gated’, and only accessed by those who give you their name, email and phone number. However, ungated content can also generate leads through attracting more relevant organic traffic.

The best place to start is to audit your own content and see what needs to be removed from your site or updated to stay relevant.

You should also lead with a competitor analysis, working out the content marketing strategies your rivals are executing across their sites. Sharla Digital’s content marketing services lead with these two important tasks.

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