Digital Marketing for Law Firms/Lawyers

The legal market has opened up significantly in the post-pandemic world.

According to Clio’s Legal Trends report, clients who are willing to work remotely with a lawyer or solicitor have shot up from 23% in 2018 to 67% in 2021.

Where word-of-mouth referrals still matter, it is now more important than ever for law firms to have a solid online presence and an intelligent digital marketing strategy to capture remote leads.

Sharla Digital specialises in organic legal marketing, from crafting content that provides genuine added value to your clients to handling technical aspects of your site which may be hampering your success on search engines.

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57% of Clients Find a Lawyer or a Solicitor With an Online Search

(Source: Clio.com)

The verb ‘Google’ has now been in the dictionary for over 15 years, and the overwhelming majority of customer journeys – even in-person ones – will involve a Google search – whether it’s during initial research or to leave a review.

At Sharla Digital, we provide packages which cover what you need for your website to grow organic visibility on Google and other search engines. Our strategic approach means cutting costs on eye-wateringly expensive paid campaigns, increasing your conversion rates and growing your firm.

Digital Marketing for Law Firms/Lawyers & Solicitors

Our Legal Digital Marketing Services Drive Genuine Long-Term Value

While advertising on Google is a great way to get leads fast, the legal sector has a higher cost-per-click than any other industry.

Growing your presence in organic search results and growing your brand with content marketing and social media marketing can help you beat the spiralling costs and low conversion rates found in Google advertising.

Every approach is different depending on your firm, its aims and its niche, but the majority of organic legal marketing strategies will involve a blend of services –

Our Legal Marketing Services Include:

SEO For Law Firms

Our SEO packages cover every aspect of the art of SEO to ensure a strong performance for your website, with no spiralling costs or unexpected add-on services.

Led by experts in legal marketing, our SEO work covers:

Audits

We inspect the current status of your website as a strategic starting point.

Keyword and Competitor Research

Sharla then uncovers the keywords you are most likely to rank for, alongside reviewing competitors in your niche to position where we want to take your firm.

On-Page SEO

Optimising elements of your site such as title tags, headers and meta descriptions to boost your performance on Google.

Technical SEO

The ‘under the hood’ work on your website to make sure it is following the Google Search Guidelines.

Off-Page SEO

Links and citations from relevant and trusted websites to supercharge your search visibility.

Local SEO

Rank for those all-important ‘near me’ and location searches.

Expert Content Marketing For Law Firms

Content Plans

We never create content for the sake of it. We begin with keyword and competitor research within your niche to build a data-driven content plan.

Copywriting

Our copywriters understand what your clients want to read, and how they engage with online content.

Legal Blogging

We are experts in explaining complex legal subjects in a way that is easy for your audience to read and grasp. All of our legal content is reviewed by experts.

Social Media Marketing For Law Firms

You may believe that social media marketing is an arena for ‘cool’ brands to post gifs and memes, but a social media presence – especially on LinkedIn – has become an essential part of brand building in the legal sector.

Social Media Management

We will build out a strategy, create posting plans, craft and schedule posts across your social media presence.

LinkedIn Marketing

Get seen and attract leads on the social media network for professionals. We can create specific service pages, post unique insights and run super-targeted lead generation campaigns on this powerful B2B platform.

Ready To Get Started?

Book a call in with our team.