Dominate ‘near me’ searches and confirm your slot at the top of location-based Google search results with our thorough local SEO services.
Local SEO is the bracket of your SEO campaign which handles local searches. If you are searching for local clients, looking to increase footfall and grow your client base, Sharla’s Local SEO services will put your name above the fold on local search engine results pages.
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As users trust search engines more to provide them with relevant and reliable results, the number of so-called ‘near me’ searches have skyrocketed. The location of a search also affects the results they receive – meaning your website needs to be optimised for your businesses’ location.
At the core of Local SEO is your Google Business Profile (formerly known as Google My Business). This is where you manage information about your business, including managing reviews, keeping information up to date and making regular posts to your pages with news and information about your services.
Beyond Google, our Local SEO services will also ensure your business is cited, with the correct information, across all relevant directories and local services, such as Apple Maps and Bing Local.
Including keyword research for relevant local searches and analysis of your local competitors
Ensure your local listings are consistent and that you are featured on local service directories, with accurate company information which is always up to date
We can cover search visibility for all of your locations
Ensure you are competitive in the Google Business listings, featuring all of your services with an optimised profile and regular posts
Guarantee your company is featured on every place where users look for local services. Citations and links on local and niche directories will increase both your referrals and help your rankings for local searches
Capture local searches with landing pages and optimised content on your site
This ‘structured data markup’ is a neat little piece of code which will enhance the way your results look in local searches, lifting your traffic for ‘near me’ searches
We will track and, where appropriate, respond to reviews across platforms on your behalf
Keep track of how many local enquiries you are attracting with our simple, clear reporting
Local SEO is the name given to any activity aimed towards ranking for location-based and ‘near me’ searches on Google and other search engines.
Did you know that search engine results pages will look different depending on where you made the search? As Google becomes more sophisticated, results have become more hyper-localised, and your location has essentially become a major ranking factor. Even if you are aiming for a nationwide audience, Local SEO is still an important part of your SEO mix.
These are mentions of your businesses’ name, address and phone number across the web. Local SEO citations can be built on both local and sector-specific directories, specialist websites and platforms like Apple Maps.
The opposite is true – Local SEO has become more important in the very recent past. In November 2021, Google announced a major update dubbed the Vicinity update, a ‘rebalance’ of factors around local SEO and local search results. Google is sending a clear message that local SEO is an essential part of your marketing mix.
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