LinkedIn Marketing For Professional Service Firms

LinkedIn has over 33 million active users in the UK – a huge audience of professionals, with many executive-level users and decision makers spending more time on LinkedIn than any of the more casual social media networks. 

At Sharla Digital, we specialise in digital marketing for professional services, and believe LinkedIn, when used intelligently, can become an incredible source of leads and brand awareness for your firm. 

LinkedIn may lack the glamour and humour of other social media platforms, but it is an often-ignored source of leads and conversions for B2B businesses – reaching the exact audience your firm needs to. 

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LinkedIn Is The Perfect Platform For B2B Lead Generation

Be seen where executives and decision makers spend their time – the right message in the right context

We specialise in LinkedIn marketing as part of our social media marketing services. This focus is important for professional service firms who will be seeking leads from other businesses, or clients on a professional level. 

LinkedIn is a vital part of the marketing mix for any professional service firm – perfect for building business relationships, sharing the latest insights to an engaged audience, and generating relevant quality leads. 

LinkedIn is built for business. Those spending time on LinkedIn are in their professional personas, and are more likely to engage with content from professional service firms. 

We can help you optimise and create impressive and professional profiles for both your business page and your key staff. 

Our LinkedIn marketing experts can help you create a data-driven strategy to drive leads, awareness and ROI. 

Our LinkedIn Marketing services include:

LinkedIn Page Creation & Management

Our dedicated social media strategists can help you build your business’s Linkedin page from scratch. Alternatively, we can optimise your brand’s existing LinkedIn network in the following ways:

Help With Personal LinkedIn Pages

Your LinkedIn page and those of your key staff can be optimised to help showcase your expertise and trustworthiness

Sector-Specific Research & Strategy

Using sector-specific research, we identify the LinkedIn content your potential clients are looking for – developing a custom strategy to hit your KPIs

Original, High Quality Content

We will provide you with detailed posting plans with a range of professional, relevant content, from company milestones to longer thought-leadership articles for the LinkedIn publishing platform

Engagement and Relationship Building

Likes, shares and comments are the ‘bread and butter’ of LinkedIn activity – helping you further increase your brand awareness and build professional relationships

LinkedIn Advertising Campaigns

We can develop highly targeted advertising campaigns on the Professional network

Tracking and Reporting

Our regular, dynamic reports will help you track the results and ROI of your campaigns

LinkedIn Marketing FAQ

FAQ’s coming soon.

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