Boost your rankings on Google, Bing and other search engines with rolling on-page edits and optimisations by professionals with experience in your niche.
Combined with content written with your potential clients in mind, on-page SEO can lift your website from obscurity and leap over your competitors to Google’s coveted first page.
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On-Page SEO is the simplest way to give your website an upgrade and boost your visibility on the search engine results pages your clients are viewing.
Activities around your presence on search engines are generally divided into on-page, off-page and technical SEO. Local SEO covers activities aimed towards local searches.
On-Page or On-Site SEO covers any activity you can control on your own website. This can also include Technical SEO, which is the term for more ‘under the hood’ activity which is implemented on the backend of your website.
On-Page SEO covers uncovering the keywords you want to rank for and optimising your site for those keywords or phrases, including increasing clickthrough and conversion rates. It covers auditing your site, uncovering changes that can be made, editing and rewriting important copy on your website and obsessively tracking results.
The results of this crawl and audit of your website will form the basis of our on-page SEO activity
We will uncover the most valuable keywords your site needs to rank for
Custom edits and optimisations on your website to follow Google best practices, including the 200+ factors in the ranking algorithm
Professional SEO copy by experts in your niche written both with your clients and Google in mind
On-Page SEO looks at more specific factors of your website such as headers and title tags alongside body copy and a range of technical factors to consider. Content Marketing also involves copy, but is more focused on creating content that your users want to see to showcase your expertise, rather than optimising a page for ranking.
Content marketing is a very different service to On-Page SEO, but both contribute greatly to ranking a website on page 1.
The Google algorithm is divided up into over 200 ranking factors, and changes on a month-to-month basis. However, many on-age ranking factors have remained consistent through SEO’s history. Namely title tags, meta descriptions, headers and the content of your website. This is optimised by on-page SEO, alongside technical factors such as page load speed.
On-Page factors – when unified by thorough keyword research and keyword mapping which makes sense – is the ‘bread and butter’ of SEO – without a foundation a good on-page SEO, any more complex and time consuming techniques such as content marketing and off-page SEO will not work, and will not be worth the effort.
Where on-page optimization covers everything on your website, off-page efforts cover attempts to build links, mentions and citations across relevant sites on the web. Where off-page SEO can do wonders for your brand visibility and domain score, boosting your rankings, it is vital to ensure your on-page SEO work is coherent and well-positioned before off-page work begins. Both factors are very important, but on-page traditionally comes first in an SEO campaign.
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