SEO Agency/Company in Leicester

SEO, or search engine optimisation, is the umbrella term for a range of activities which are designed to help your website rank as high as possible for Google search enquiries which are relevant to your business.

This ‘organic’ digital marketing approach, as opposed to costly Google Advertising, can generate long-term and impressive results, giving you a competitive edge and an opportunity to both keep up with your competitors and grow your business.

Nearly every customer journey, even those which have in-person steps, will involve a Google search as part of researching a service or product. SEO will make sure your businesses’ name is seen as part of that important step.

Like the majority of reputable agencies in the UK, Sharla Digital will only ever use ‘white hat’ SEO techniques to grow your business. Some agencies, particularly in the early 2000s through to around 2012, participated in ‘black hat’ SEO. This involved ‘quick fix’ techniques which attempted to exploiut the Google algorithm – this included keyword stuffing (writing the same keyword over and over – sometimes as white text on a white background – to rank) and, most dangerously, link spam – leaving links to your client all over less-savoury parts of the internet.

Google’s infamous Penguin and Panda algorithm updates were designed to punish and push down websites which used these techniques – making the internet a better place & encouraging SEO to move towards white-hat techniques.

Your contact at Sharla Digital will have an all-rounder knowledge of SEO to answer any questions you may have. Our team also includes experts who specialise in certain aspects of SEO – a technical SEO expert won’t have expertise in SEO content, and vice-versa. SEO experts spend their time planning and executing campaigns on behalf of their clients, whether that is keyword research, making edits to your website, or writing long-form content.

Some SEO tasks can be automated, such as generating sitemaps and generating reports built on Google Data Studio – but there are so many moving parts to an average SEO campaign, that SEO activity itself cannot be automated.

Results can SEO activity can take a bit of timer to gain traction – this depends on countless factors from the level of competition through to the age of your domain – when SEO ‘kicks in’ can be hard to predict, but we believe when the results begin to come in through increased organic traffic, conversions and leads, that SEO is more than worth it.