increase in enquiries
increase in conversion rate
increase in users
Vets4u is an established company that aims to make veterinary medicines more accessible to pet parents. With 40 years of experience in supplying pharmaceuticals worldwide, Vets4u emerged from a family business. They offer a wide range of pet supplies at competitive prices, including prescription and non-prescription medications, food, toys, and equipment.
The primary goal of Vet4u was to increase online sales through the website, primarily focusing on the organic channel. Our aim was to initially improve the website's ranking for relevant keywords with high search volume. By enhancing the site's positions on Google, we anticipated attracting more traffic and ultimately boosting online sales.
The SEO strategy
To increase online sales through the organic channel, we implemented a comprehensive SEO strategy that incorporated the following key elements:
Keyword Research and Optimisation:
We conducted extensive research to identify relevant keywords with high search volume. Initially targeting 30 phrases, our strategy evolved to encompass over 500 keywords, with more than 50 securing the top position in Google's search results.
We employed strategic on-page optimisation techniques, optimising meta tags, headers, and content to enhance the website's relevance and search engine ranking. This approach enabled search engines to better understand the website's content and present it effectively to the target audience.
We assisted the client in managing their internal blog, ensuring that their content was SEO-friendly and aligned with the strategy.
We developed a robust link building strategy, focusing on acquiring high-quality backlinks. This approach resulted in a significant increase in the site's domain authority within a year, further enhancing the website's credibility and visibility in search engine results.
Conversion Rate Optimisation:
Throughout the year, we have provided the client with numerous recommendations to improve visitor engagement on the website and potentially increase sales. Our suggestions aimed to optimise various elements such as user experience, design, and call-to-action placements to enhance the conversion rate and overall performance of the website.
The PPC strategy
We initiated our SEO services with Vet4u in October 2022, and since then, the website has experienced steady growth. With our assistance, the website has achieved significant increases in traffic and online sales, primarily through the organic channel.
Remarkably, within just one year of implementing the SEO campaign, the website has witnessed a notable improvement in visitation rates, with an impressive increase of +239%. Even more noteworthy, online sales have skyrocketed by over +850%.