Digital Marketing for Vets
It’s 3 AM. A beloved pet is in distress, and its owner reaches for their phone in a panic. They type “emergency vet in Leicester” into Google. In that critical moment of need, your practice has one chance to be the answer.
- With 62% of UK households owning a pet and the total pet population standing at over 62 million, the market is vast.
- 78% of these pet owners use an online search as their primary method for finding a new vet.
Sharla Digital is the digital growth partner for UK veterinary practices, using proven strategies to build your reputation, attract a steady stream of new clients, and secure your position as the most trusted practice in your community.
Your All-in-One Veterinary Digital Marketing Toolkit
We provide a bespoke suite of services designed to address the unique challenges and opportunities of the veterinary sector.
🔬 SEO for Vets: Be the First Choice on Google
Our mission is to ensure your practice is their top result. Effective SEO turns your website into a client-generation machine that works for you 24/7.
Veterinary Keyword Strategy
We uncover precisely what local pet owners are searching for, from “puppy vaccination packages” to “cat dental cleaning near me.”
Competitor Analysis
We analyse the digital footprint of other local practices to identify strategic opportunities to outperform them.
Clinical Website Optimisation
We structure your service pages, blog posts, and team bios to communicate expertise and compassion to both Google and your potential clients.
Technical SEO Health
We ensure your site is lightning-fast, mobile-perfect, and secure—critical factors for converting anxious pet owners into booked appointments.
⭐ Local SEO & Reputation Management: Win the “Near Me” Battle
Searches containing “near me” have grown by over 500% in recent years, and your online reputation is your new word-of-mouth. 91% of pet owners aged 25-44 read online reviews before choosing a veterinary practice.
Google Business Profile Mastery
We optimise your profile to dominate the Google Maps “3-Pack,” putting your practice front and centre with your location, hours, and stellar reviews.
Reputation Monitoring & Response
We help you manage and respond to all reviews, showing potential clients that you are an engaged and caring practice.
Review Generation Strategy
We implement simple, effective systems to encourage your happy clients to leave glowing 5-star reviews.
Local Directory Citations
We ensure your practice information is consistent and accurate across all relevant online directories, building powerful local search signals.
✍️ Expert Content Marketing: Build Authority & Educate Your Community
Your team possesses a wealth of knowledge; we turn that expertise into a powerful marketing asset.
By publishing genuinely helpful content, you build unbreakable trust and position your practice as the definitive local authority on pet health.
Data-Informed Content Planning
We create a content calendar based on what your community is actively searching for, from seasonal advice (like “protecting dogs from grass seeds”) to clinical information.
Expert-Led Blog Writing
We help you craft clear, compassionate, and expert-reviewed articles that answer client questions, ease their fears, and demonstrate your superior knowledge.
Website Copy That Connects
We write the core pages of your site to be professional, reassuring, and optimised to guide visitors toward booking an appointment.
🚀 Strategic Paid Campaigns (PPC): Immediate Visibility for Key Services
When you need to drive immediate action—whether it’s launching a new service or filling appointment slots—strategic paid advertising is your accelerator. We design targeted campaigns that deliver measurable ROI.
Google Ads for Vets
Instantly capture the attention of pet owners actively searching for your services. We create compelling ads for emergency services, dental clinics, wellness plans, and more.
Hyper-Targeted Social Media Ads
Use platforms like Facebook and Instagram to reach specific pet owner demographics in your postcode, from new puppy owners to those with senior cats.
Landing Page Optimisation
We ensure the traffic from your ads is sent to high-converting pages that make booking an appointment effortless.
🗣️Social Media Buzz
Instagram is where you showcase the heart of your practice. Pet content is king on this platform, making it the perfect place to build a loyal community that loves and trusts your brand.
Instagram Marketing
Visual Storytelling: We help you share compelling patient stories (with permission!), “day-in-the-life” Reels, and team introductions that build a powerful human connection.
Educational Content: Use Carousels and Guides to share quick, valuable tips on pet care, reinforcing your expertise.
Community Engagement: We run interactive Q&A sessions with your vets, host fun photo contests, and actively engage with your followers to build a vibrant, local community around your practice.
Local Influencer Marketing
Micro-Influencer Partnerships: We identify and collaborate with trusted voices within your specific community whose followers align perfectly with your target client base.
Authentic Campaign Co-ordination: We manage partnerships to promote your services—from puppy packages to wellness events—in a way that feels genuine, not advertised.
User-Generated Content: Leverage influencer partnerships to generate a library of high-quality, authentic photos and videos of real pets and owners loving your practice.
Ready to Build a More Resilient & Profitable Practice?
Stop competing and start leading. Let us manage your digital growth so you can focus on what you do best: providing outstanding care for the pets who need you.
Schedule your free, no-obligation strategy session today to discover your practice’s true potential.